How we work
We partner with the idea people – the entrepreneurs, the founders, the startup leaders, and the corporate innovation teams – to infuse momentum into their ventures.
How do we do this?
First, we develop the growth strategy. Through research and analysis, we uncover the best way that your product or service idea can play in its respective market.
Second, we collaborate with you to implement this strategy. We optimize your products, processes, and marketing to scale your business to new proportions.
You clarity on how to build a venture that is profitable, growing, and brings you joy.
Meet the foundeR
Leeza McKeown is a business strategist with a passion for analyzing and launching new ventures.
She led management consulting teams with L.E.K. Consulting and independently all over the world; co-founded two NYC-based tech startups; and completed over fifty strategy assessments, seeing significant improvement in sales, pipeline, and operational efficiency for her clients. She holds a degree in Economics from the University of Chicago.
Leeza is a nature-lover and avid traveler. She lives in Brooklyn, New York with her high-school-sweetheart-turned-husband and their loving rescue pup.
Her mission is to see those of us in the working world lead happier, healthier, and more balanced lives. Despite being a rigorous strategist, she tends to lean into lightness, infusing a bit of humor and liveliness to each engagement.
Let’s start a conversation.
We unearth the growth strategy to ensure that your venture wins in its respective markets.
We uncover where your product or service offering is best positioned to win through analysis of the customer and competitive environment.
Market and financial modelling
Looking for the quantitative proof? We quantify market sizes and growth rates to determine the respective impact on your venture’s financials.
We collaborate with you to determine the best ways that your product or service offering are to be built in to ensure growth in your market.
Branding and marketing strategy
We uncover the optimal branding messaging as well as the marketing tools and techniques that will best help you reach your target customers.
We transform strategies into actions, clearing up the ambiguity in launching a new venture.
We lay out the steps and corresponding timelines for your team to follow such that your venture is built and run as efficiently as possible.
Tools and analysis
We build custom tools to help you better understand and manage your business, ranging from business unit financial models to sales trackers
Sales and marketing collateral
We develop materials for you to present your business to market, including pitch presentations and digital & traditional marketing materials.
Business process support
With involvement ranging depending on your needs and budget, our team works side-by-side with your’s to ensure all ideas are brought to life.
READY TO UPLIFT YOUR VENTURE?
Who we work with
We work with entrepreneurs, startups, and corporate new venture and innovation teams.
We work with the idea people. The innovators.
WORDS FROM A few of Our CLIENTS
“I knew I was sitting on the elements of a great business idea, but I was struggling to build momentum.
In a short period of time, Launch Levity assessed our industry, competitors, clients, and service offerings, and then reorganized just about every facet of our company to be laser focused towards growth. She improved our go-to-market strategy, revamped our sales process and collateral, and implemented new marketing techniques that brought Urbanstrong to the forefront of our ideal customers.
As a result of our engagement with Launch Levity, our sales pipeline exploded, our revenues grew by multiples, and we are now on track to grow our profits exponentially in the coming years.
I would recommend Launch Levity to any business leader looking to streamline their operations and grow their business to its full potential."
Alan Burchell, Founder and President, Urbanstrong
“Leeza of Launch Levity is one of the best consultants I have ever met. She was an integral part of starting our venture BestMe, a holistic self improvement platform.
Our work with Launch Levity led BestMe to grow from an idea to a bustling platform with a growing audience.
With a pedigree working with Fortune 100 companies and the hard nosed experience working with purpose driven startups and empowering them to commercial success, I know few better people on Earth to get your business to the next level.”
Chris Bradicich, Founder and CEO, BestMe
“Launch Levity has been an integral part of our startup from the very beginning.
Launch Levity transformed our vision into real company, backed up with a logic-driven growth and marketing strategy. Their work, which ranged from product development to growing our audience base, kept the big picture in mind while constantly propelling our company forward.
I can't imagine making the same progress without Launch Levity. I would recommend them to any entrepreneur that wants to see their business develop.”
"While working as the CEO of Claritas MindSciences, a company that builds digital therapies that help people manage their addictions, we hired Leeza of Launch Levity to assist our team with developing and implementing a go-to-market strategy.
Launch Levity’s work was pivotal in refreshing our branding and improving the user experience. Leeza, the founder of the firm, is a pleasure to work with and anyone would be fortunate to have her as part of their team.
I would recommend you engage with Launch Levity if you are looking to jumpstart your business."
Paulo Machado, CEO, Health Innovation Partners | Management Adviser, Claritas Mindsciences
I highly recommend Leeza McKeown of Launch Levity. I consulted with Leeza to improve my design business and steer me in the right direction from being a freelance designer to design business owner. Her consulting work is insightful, productive and extremely helpful. She gets right to the point and to the heart of the matter in finding solutions for your business quickly after understanding your goals.
I obtained much clarity, insight and motivation for improving my business. I was able to implement the fundamental concepts and goals we strategized together pretty quickly after meeting with her.
In addition to Leeza’s expertise and insightfulness, she is a compassionate, fun, energizing and a down-to-earth person who really cares about her clients and will inspire anyone!
Chi Yun, Founder, Chi Yun Design
LET'S GET STARTED.
Launch Levity HQ is in Brooklyn, New York. We are excited to hear from you, so please reach out to explore how we can collaborate.